Richard Simko

SAS officially launched its brand-new European Business Class on October 1, 2025, replacing the old SAS Plus product. After flying it four times in just a few days, I can confidently say this is a massive upgrade. The new offering brings a true business class experience to intra-European routes, complete with proper porcelain, Charles Heidsieck Champagne, and a dramatically improved level of service. This review focuses on my experience on flight SK1827 from Stockholm to Nice, with insights from three other flights to give you a complete picture.

Japan Airlines markets its Business Class as “Sky Suites,” a name that promises privacy and luxury. But on a long-haul flight from Tokyo to Helsinki, does this flagship product live up to the hype, or is it falling behind competitors? I put it to the test to find out.

Here’s my recent experience on SWISS First Class from Zurich to Singapore. I was excited to try SWISS service on their 777-300ER and compare it to Lufthansa’s First, which I’ve flown a few times in the past.

Traveling back from Japan recently I had the opportunity to fly Finnair’s Premium Economy from Tokyo Narita to Helsinki. Here’s a review of my experience.

Overall, my experience with Cathay Pacific was good. There are some highlights and some odd downsides. The cabin is comfortable, although not in the greatest of layouts. The food is very good, and the staff is friendly and courteous, although service can sometimes feel a bit rushed. The IFE is really bad on their older 777 models, although it’s been improved on newer planes. They offer plenty of options on board for both food and drinks, all of them of great quality.

Note (June 2026): SAS renamed the Conscious Traveler program to EuroBonus ChangeMakers. The bag tag reward described below is still part of the program.