SAS EuroBonus

SAS has renamed its EuroBonus Conscious Traveler initiative to EuroBonus ChangeMakers, the program we covered at launch back in January 2024. It’s not just a coat of paint: alongside the new name, SAS also refreshed the list of actions members can take to earn their yearly status, and published a full breakdown of how the program works and why. Here’s everything that’s actually different, and everything that isn’t.

SAS announced two new codeshares with SkyTeam partners: Aerolíneas Argentinas and Garuda Indonesia. One brings Argentina and Patagonia closer. The other brings Bali and the rest of Indonesia.

For as long as we can remember, SAS opened its EuroBonus award space ~330 days before departure. From recent searches, we now see that pushed out to roughly 361 days (about a month earlier than the old limit). I confirmed it across a few routes and dates in June 2026.

Here’s a new solution to one of the questions we get every day: how to earn points for business expenses. Today, SAS made a bold move and announced the SAS Executive Card, its first ever SAS-issued business credit card. The waitlist is open today in Sweden, Norway, and Denmark; the card itself launches fall 2026. It’s a Mastercard World Elite product aimed at Scandinavian SMEs, and on paper it sets the highest base earning rate in EuroBonus: 25 points per 100 SEK/NOK/DKK on all eligible spend.

For nearly two years, the SkyTeam Premium Economy chart existed on paper but you couldn’t actually book those seats online with EuroBonus points. That appears to have quietly changed this week. Now, Premium Economy award bookings on SkyTeam partners are live, starting with three carriers (SAS, Virgin Atlantic, and Delta). SAS has not yet issued an official confirmation, but we’ve been watching the availability show up on AwardFares for days, and there’s enough here to call out some genuine sweet spots worth chasing before more members notice.

We just spotted something big in our data: TAP Air Portugal (TP) award availability is now showing on AwardFares for EuroBonus members.

SAS is actively recruiting elite flyers into EuroBonus, and right now there are two separate status match campaigns running simultaneously. One is free, the other costs €39–€159. Both grant SkyTeam Elite or Elite Plus status across all 18 SkyTeam airlines, including Air France, KLM, Delta, Korean Air, and Virgin Atlantic. And both close by the end of March 2026.

2026 is shaping up to be the most transformative year in airline loyalty history. Massive mergers are reshaping alliances, dynamic pricing is becoming the norm, and airlines are doubling down on turning their loyalty programs into billion-dollar financial engines. Alaska Airlines is flying 787 Dreamliners to London and Rome. United has partnered with JetBlue. American Airlines now offers free Wi-Fi to all AAdvantage members. And the beloved SAS EuroBonus program is on borrowed time as Air France-KLM tightens its grip.

SAS is expanding its winter long-haul network with three new routes from Copenhagen: daily flights to Dubai and seasonal service to Phuket and Krabi in Thailand. The Dubai route marks SAS’s return to the UAE after 15 years, while the two Thai destinations will be served with scheduled nonstop flights for the first time ever.

We just noticed something massive in our logs: China Eastern (MU) award availability has suddenly appeared online for EuroBonus members.

SAS has announced that it will be increasing the number of EuroBonus points required for award travel. These changes will take effect for all bookings made on or after December 1, 2025. The new pricing mainly affects premium cabin redemptions, specifically Business and Premium Economy on SAS long-haul flights and Business Class on many partner airlines. The good news is that you can still book at the current, lower rates until the deadline.

American Express has announced upcoming changes to the terms for its popular SAS EuroBonus co-branded credit cards in Sweden and Norway. Effective January 29, 2026, cardholders will see an adjustment in the monthly fees for the Premium and Elite cards, along with a new rule affecting how Status Points are earned.