SAS has renamed its EuroBonus Conscious Traveler initiative to EuroBonus ChangeMakers, the program we covered at launch back in January 2024. It’s not just a coat of paint: alongside the new name, SAS also refreshed the list of actions members can take to earn their yearly status, and published a full breakdown of how the program works and why. Here’s everything that’s actually different, and everything that isn’t.

Key Takeaways

  • New name, same core mechanic: Complete 10 actions in a calendar year (Jan 1 to Dec 31) to become a EuroBonus ChangeMaker.
  • Rewards are unchanged: a digital ChangeMakers badge, 5,000 Bonus points, and 5,000 Level points (10,000 points total), plus new invites to exclusive events. You can keep earning actions after hitting 10; SAS just stops adding more rewards.
  • The action list was refreshed: buying “conscious products” from the EuroBonus shop and biofuel-specific fares are gone. New actions include opting out of your inflight meal and renting an electric car.
  • Status is unaffected: ChangeMakers participation still has no impact on your EuroBonus tier.
  • Why the rename: SAS says it strengthens the tie to EuroBonus and better reflects that individual actions support, but don’t replace, SAS’s own fleet renewal and SAF investments.

What Actually Changed

The core mechanic is untouched: log into your EuroBonus account, complete individual actions tied to your travel (and some outside of it), and reaching 10 actions in a calendar year earns you ChangeMaker status through December 31.

What did change is the list of actions themselves, and SAS’s framing. The old Conscious Traveler messaging leaned heavily on offsetting and “green” purchases. ChangeMakers leans more on operational participation: things members do that plug directly into SAS’s own sustainability programs, like SAF uptake and reducing inflight waste, dressed up with SAS’s new tagline, “every action has a role to play in making a change.”

SAS EuroBonus ChangeMakers hero banner reading

Why Did SAS Rename The Program?

Per the press release, SAS wanted the name to tie more directly to EuroBonus itself, and to be clearer that members are supporting SAS’s own transformation rather than personally offsetting emissions. SAS is explicit about this: “overall emissions reduction is primarily driven by SAS’ operational and technological changes rather than individual customer actions.” ChangeMakers, in SAS’s words, is meant to give members “a simple and meaningful way to engage in that journey” toward fleet renewal and SAF adoption.

It’s also worth reading this alongside the bigger picture at EuroBonus right now. With Air France-KLM moving to take a majority stake in SAS, SAS has an interest in keeping EuroBonus branding and member engagement front and center while that transition plays out.

The New ChangeMakers Actions (How Each One Works)

Here’s how the trackable actions compare to the original Conscious Traveler lineup:

Conscious Traveler (2024) EuroBonus ChangeMakers (2026)
Watch the biofuel video (1x/year) Watch the sustainability video (1x/year)
Fly on a Go Smart Bio / Plus Pro Bio fare (fare-specific bio tickets discontinued)
Add biofuel as a booking extra Add SAF (sustainable aviation fuel) at booking or in My Trips
Buy a “Conscious Product” in the EuroBonus shop (removed)
Donate EuroBonus points to charity (5,000+ points) Donate EuroBonus points to charity (5,000+ points)
— Opt out of your inflight meal via the SAS app, up to 24 hours before departure (max 3x/year)
— Rent an electric car for a minimum two-day rental through SAS’s booking platform
The five trackable EuroBonus ChangeMakers actions with icons: watch the sustainability video, add SAF (alternative aviation fuel), donate EuroBonus points, opt out of the inflight meal, and rent an electric car

The fine print matters more than usual here, since a couple of these actions have gotchas that aren’t obvious until you try to claim one:

  • Watch the video: counts once per calendar year, the day you finish watching it.
  • Add SAF: earns one action for every EuroBonus member in the booking, regardless of how much fuel you actually buy, credited on the departure date of the first flight. It cannot be added to Travel Pass bookings, and it can’t be registered retroactively after the fact, so add it at booking or in My Trips before you fly.
  • Donate points: each 5,000-point donation counts as one action (10,000 points = 2 actions, and so on). Smaller donations don’t stack toward an action; donating 1,000 points five times still earns zero.
  • Opt out of your meal: capped at 3 times per calendar year, and your EuroBonus number has to be in the booking. Counted on the flight’s departure date.
  • Rent an electric car: requires a minimum two-day rental through SAS’s own booking platform, and can take up to 14 days to show up in your profile after the rental start date.

Actions are counted by completion date, not the date they post to your account, and every non-SAF action requires you to be logged into your EuroBonus account (or have your number attached to the booking) at the time you complete it.

Impact Of EuroBonus Conscious Travelers in 2025 (Now ChangeMakers)

SAS shared some real numbers alongside the rename, and they’re a useful sanity check on whether this program is more than a marketing exercise. In 2025, members:

  • Donated 21 million EuroBonus points to charity
  • Helped fund the purchase of over 2,260 tons of SAF, which SAS says is roughly equivalent to the fuel burned on 630 round trips between Copenhagen and London

Worth keeping in perspective: SAS itself is upfront that these member actions are a supporting layer, not the main driver. As the airline put it in its own press release, “overall emissions reduction is primarily driven by SAS’ operational and technological changes rather than individual customer actions.” More on that below.

Rewards: Still 10,000 Points and a Badge

Completing 10 actions still gets you:

EuroBonus ChangeMakers rewards for completing 10 actions: a digital ChangeMakers badge, 5,000 Bonus points and 5,000 Level points, and exclusive event invitations
  • A digital ChangeMakers badge on your EuroBonus profile for the remainder of that year
  • 5,000 Bonus points
  • 5,000 Level points
  • New: invitations to exclusive EuroBonus ChangeMakers events

That’s the same points payout as Conscious Traveler offered, so if you were already close to 10 steps this year, nothing about the value on offer has dropped. You can keep logging actions past 10 in the same year, SAS just doesn’t hand out extra rewards for it. If you’re wondering whether the point breakdown is the whole story, our guide to using SAS EuroBonus points covers what Bonus and Level points actually do for you.

What SAS Is Actually Doing Behind the Scenes

The ChangeMakers actions are deliberately framed as plugging into work SAS says it’s already funding. Per SAS’s own program page, that work covers three areas:

  • New aircraft: replacing older jets with newer, more fuel-efficient models, plus partnerships on next-generation aircraft technology.
  • SAF: buying more sustainable aviation fuel as price and supply allow, since SAF still makes up a small share of SAS’s total fuel use today.
  • Onboard efficiency: cutting single-use plastics and packaging weight, updating meal packaging, replacing seat fabrics and carpets, and retrofitting USB sockets across the fleet, plus recycling where destination-country rules allow it.

What This Means If You Were Already a Conscious Traveler

If you already earned Conscious Traveler status in a previous year, that history isn’t erased, it’s simply now tracked and displayed under the ChangeMakers name going forward. Steps or actions you completed earlier in 2026 under the old system should carry over into your 2026 ChangeMakers count, since the underlying tracking system didn’t change, only the list of qualifying actions and the branding.

If you ordered the reusable Conscious Traveler bag tag, it still works exactly the same way; SAS hasn’t announced any changes to that reward.

Old Links May Redirect

Links and pages using the old “Conscious Traveler” name may still redirect correctly for a while, but expect SAS to phase out that branding across flysas.com and the SAS app over the coming months.

Frequently Asked Questions

Is EuroBonus ChangeMakers a completely new program?

No. It’s a rename and refresh of EuroBonus Conscious Traveler, which launched in January 2024. The core mechanic, complete 10 actions in a calendar year for a badge and 10,000 points, is unchanged.

Do I need to re-register or sign up again?

No. If you’re a EuroBonus member, you’re automatically eligible. There’s no separate signup; your existing account and progress carry over.

Does ChangeMakers affect my EuroBonus membership level?

No. Like Conscious Traveler before it, ChangeMakers status is tracked separately from your EuroBonus tier (Basic, Silver, Gold, Diamond) and doesn’t affect it either way.

What happens once I complete 10 actions?

You become a ChangeMaker for the rest of that calendar year: the badge appears in your profile automatically, 5,000 Bonus points and 5,000 Level points post to your account automatically, and event invitations go out by email. You can keep completing actions after 10, but SAS doesn’t add further rewards for going past that number.

Can I still fly on a "Bio" fare to earn an action?

The dedicated Go Smart Bio / Plus Pro Bio fare types that Conscious Traveler used aren’t listed among the current ChangeMakers actions. You can still add SAF to a booking or in My Trips, which does count, though not on Travel Pass bookings.

What happened to the "Conscious Products" shopping action?

It’s gone. Buying from the EuroBonus webshop no longer earns a ChangeMakers action; the two new additions are opting out of your inflight meal and renting an electric car.

Can I register an action retroactively if I forget?

Not for SAF; that one has to be added at booking or before departure. The other actions just require you to be logged into your EuroBonus account (or have your number in the booking) when you complete them, so there’s no separate retroactive claim process.

When does the ChangeMakers counter reset?

Every January 1st, same as before. Actions are credited by their completion date, so anything completed in late December that posts in January still counts toward the year it happened, and can still retroactively grant you ChangeMaker status for that earlier year if it’s your 10th action.

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